Terms of Use

1. Who We Are

MERLINJOSEPH LTD
Company Number: 16668090
Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, UK
CEO: Merline JOSEPH

We are the data controller responsible for your personal data collected through our Site.

Contact: contact@baby-yourway.com

This privacy policy applies to all visitors and customers worldwide who use our services, regardless of location.

2. Personal Data We Collect

We may collect the following personal information:

  • Contact information (name, email, phone, address)

  • Account and login details

  • Payment information for orders and installment plans

  • Order and purchase history

  • Cookies and usage data for site performance, analytics, and marketing

We collect this information only when:

  • You place an order or create an account

  • You sign up for newsletters or marketing communications

  • You interact with our Site, including through cookies

3. How We Use Your Data

Your data helps us to:

  • Process and manage orders and payments

  • Provide customer service and support

  • Deliver a personalized experience and relevant offers

  • Prevent fraud and ensure secure payments

  • Conduct marketing and promotional activities (with your consent)

  • Meet legal obligations, handle warranties, and product recalls

Legal bases for processing your data:

  • Contractual necessity (for orders and payments)

  • Legitimate interests (fraud prevention, customer support, marketing)

  • Consent (marketing communications, newsletters)

  • Legal obligation (compliance with law)

4. Payment and Installments

To offer installment payments (e.g., Klarna), we share only the necessary information with service providers for credit assessment and payment processing.

All payments are processed securely, and we do not store full card details.

You can pay in your local currency, depending on your location and our supported payment methods.

5. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Payment processors and banks

  • Delivery and logistics providers

  • Customer service and review platforms

  • Advertising partners (with your consent)

International Transfers:
Some of our service providers may operate outside the EU or UK. We ensure appropriate safeguards (such as EU Commission-approved clauses) for any transfers.

6. Data Retention

  • Account and order information: 5 years

  • Marketing contacts: 3 years from last interaction

  • Payment/banking data: valid card period + 1 day

  • Cookies: as described below

7. Your Rights

You have the right to:

  • Access, correct, or update your data

  • Request deletion of your data (except as required by law)

  • Limit processing of your data

  • Object to processing for marketing purposes

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, contact us at: contact@baby-yourway.com

If you believe your rights have been violated, you may also lodge a complaint with the UK Information Commissioner’s Office (ICO).

8. Cookies

Cookies are small files stored on your device to enhance your experience.

Types of cookies:

  • Essential: required for orders and site functionality

  • Analytics & Personalization: improve your browsing and recommendations

  • Advertising: deliver relevant ads on and off our Site

You can manage or disable cookies via your browser. Disabling essential cookies may affect Site functionality.

Browser guides:

9. Security

We use technical and organizational measures to protect your data, including:

  • Encryption and secure servers

  • PCI DSS-compliant payment processing

  • Restricted access to personal data

10. Automated Decisions / Profiling

Some processes, such as installment payments, may involve automated decisions. You can request a human review of these decisions at any time.

11. Policy Updates

We may update this policy to comply with regulations or improve transparency. All changes will be posted on this page.

Contact us: contact@baby-yourway.com